By Matthew Lynley

As employers duke it out over hiring the best possible candidates, especially ones coming out of school, they are starting to get a little bit more creative with their incentive packages — and that includes offering an option for paying down student debt.

Goodly is a new startup that’s looking to help those employers offer that as a benefit. Smaller companies without the resources to create complicated incentive packages especially need tools that help shortcut the process of offering those benefits. It’s following a similar playbook of companies looking to make it easier to get the tools they need in place and focus more on the set of products that are going to make it an actually differentiated company. Goodly is launching out of Y Combinator’s summer class this year.

“We found it to be a really great tool for recruiting and retaining,” co-founder Gregory Poulin said. “When people hear student loan benefits, they instantly think it’s very expensive. You can offer student loan benefits starting $25 to $50 per employee per month, up to $200. Our system is completely flexible. You can offer any company size for any budget. You can offer meaningful benefit for less than the cost of a cup of coffee a day. For the average borrower, when they have an employer contributing an extra $100 per months, it could help your average employee get out of debt almost a decade faster.”

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Source: TechCrunch | Goodly looks to give companies student loan payments as an employee benefit


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